GTM engineering skills and tools
The core of GTM engineering, from defining the ICP to building the enrichment, outbound, automation, AI and reporting behind it. Available for client projects and for remote GTM engineering roles worldwide.
GTM strategy and targeting
Deciding who to sell to, why now and what to say, before anything is automated.
Skills
- ICP definition
- Account segmentation
- Lead scoring models
- Messaging and positioning
Tools
- LinkedIn Sales Navigator
Data, enrichment and signals
Building accurate prospect data and spotting the moments when an account is ready to buy.
Skills
- Clay tables and workflows
- Waterfall enrichment
- AI account research
- Signal-based prospecting
- Email verification
Tools
- Clay
- Apollo
Outbound and deliverability
Getting relevant messages into the inbox and measuring what happens next.
Skills
- Cold email infrastructure
- SPF, DKIM and DMARC
- Inbox warm-up
- Sequence copywriting
Tools
- Instantly
- Smartlead
Automation and AI
Connecting tools so data moves on its own, and using AI where it saves real time.
Skills
- Workflow automation
- APIs and webhooks
- AI agents
- Prompt engineering
- AI voice and chat agents
Tools
- n8n
- Make
- Zapier
- OpenAI
- Gemini
- ElevenLabs
CRM and RevOps
Keeping records clean and getting every lead to the right person fast.
Skills
- CRM setup
- Lead routing
- Data deduplication
Tools
- HubSpot
Analytics and reporting
Turning activity into numbers that show what actually produces pipeline.
Skills
- GTM metrics
- Dashboards
- SQL
Tools
- Excel
- Power BI
- Google Sheets
Hiring a GTM engineer?
Omoniyi is open to remote GTM engineering roles and contracts with teams anywhere in the world. Tosyntra can also take on a defined build alongside your team.
- omoniyi@tosyntra.com
- Omoniyi Akinnusi
- Work samples
- Case studies and the workflows on GitHub
- Time zones
- Remote, with working-hour overlap for the US, UK, Europe, the Middle East and Africa.