GTM analytics and dashboards
We define the metrics that matter, clean the data behind them and build dashboards your team will actually use to decide what to do next.
The problem
Most teams can say how many emails went out but not which signal, segment or message produced a meeting. Without trustworthy numbers, every decision about where to spend time is a guess.
What we build
- Metric definitions
- Clear, agreed definitions for replies, meetings, qualified pipeline and conversion at each stage.
- Data quality checks
- Duplicates, missing fields and broken records found and fixed before they distort reporting.
- Dashboards
- Pipeline, outbound and channel performance views in Excel, Power BI or your CRM.
- Experiment tracking
- A simple log of what was tested, what changed and what it did to results.
What you get
- A metrics dictionary your whole team can read
- Live dashboards fed from one source of truth
- A weekly review template
- Data quality report with fixes
Questions
Do we need a data warehouse?
Not to start. Many teams get most of the value from a well-structured spreadsheet or CRM report. We recommend a warehouse only when volume demands it.
Can you work with the tools we already have?
Yes. We build in Excel, Power BI or your CRM's own reporting, whichever your team already opens every day.
Have a sales process that still runs on copy and paste?
Tell us how leads reach your team today. We will map it, show you what to automate first and what it would take to build.