Trigger-Based Outbound Engine (Clay + CRM)
Our flagship GTM engineering build: a system that spots timely account signals, scores fit, drafts sourced outreach for a person to approve and reports which signals produce meetings.
The problem
Outbound sent without a reason gets ignored. The best reason to contact an account is something that just changed there, but tracking those changes across hundreds of accounts by hand is impossible.
How it works
Detect signals
Watch target accounts for hiring, funding, leadership changes and other public events.
Score fit
Enrich each account in Clay and score it against the ICP with a transparent model.
Draft and approve
Generate a sourced account brief and draft message; a person reviews before anything is sent.
Measure by signal
Track replies and meetings by signal type to learn which triggers are worth acting on.
Where it fits
- B2B SaaS outbound
- Agency pipeline generation
What we would add next
- Full workflow walkthrough and repository coming soon
- Expanded signal library: product launches, new markets, tech stack changes
Have a sales process that still runs on copy and paste?
Tell us how leads reach your team today. We will map it, show you what to automate first and what it would take to build.